The People Who Have to Make Things

Titles are traps

Titles are traps.

I say this as someone who loves to create titles.

I adore putting names to feelings. Like The Rust Belt Series; a simple collection of rusty industrial washers that have become tiny frames for tiny art. When complete, they will number 100. Beyond their visual experience, the titles help people choose which ones to love.

The rust belt is, or was, a place. Kind of an important place. I have found that its people like having representation. I have a theory that the tiny rust belts are one of my best-selling items partly due to how their names make people feel.

Fishing Hole: from The Rust Belt Series

I have always thought that the job of paint-titler for a company like Farrow and Ball Paints would be such a fun job. My mom and I have been bewitched by a color called Mouse’s Back for years and it’s not simply because we love its perfe…